Say hello to Baiushki

Minimalistic designs combined with feminine shapes and interesting textures

Say hello to Baiushki,
our new, young jewelry brand from Switzerland.

The elegant pieces from Baiushki are precise in their minimalism and craftsmanship. The finishing is handled with a keen eye for the unique texture and the elegance of natural imperfections. The duo behind Baiushki, Lea Good and Arnaud Pernet, strike a perfect balance between the simple and the complex, between the reduced and the refined.

Carefully selected jewelry tells a story of the wearer and will remain your companion for a long time: it adds personality to a simple outfit, and a pair of statement earrings can even make a plain jeans and a t-shirt outfit look refined.

The Designers

Our designers have many things in common. One of which is that they are still in the founding and launching phases of their brand, working with limited resources, a small network, and driven by their creativity.

We welcome designers from various backgrounds. Our designers come from all over the world, although the biggest part is from Northern Europe.

Because we work with small designers, some of our pieces are exclusive and one-of-a-kind, meaning that we just have one of each garment. But since we are a small store, a big stock is never something we work with.

For some of our designers we are their only selling point. These designers handmake their clothes and in very limited quantities. Other designers are bigger and have more sales points.  


Sustainability is a core value of ours. By working with independent designers, we are familiar with how our designers produce their clothes or accessories. By only aiming for garments of high quality, and with a focus on timeless pieces, we are encouraging you to use your garments for a long time. Besides only offering pieces of high quality, most of our labels aim to become sustainable, and a large percentage of them already are.

Fashion is one of the most polluting industries in the world. With the highstreet chains in front, we are bombarded with clothing of (too) accessible price points from left and right.

People love a bargain. The 'more is more' mentality is thriving in a high comsumption world, where it seems unnecessary to choose, when you could have it all. But the truth is, you get what you pay for. The old saying that if something seems too good to be true, it probably is, holds up.

The quality of a garment can be spotted in various ways: in the stitching, the fabric(s) used, the fit and not least the design. A well choosen garment of a high quality is a garment that will follow you for a long time, and is therefore the more sustainable choice.

At Young Designers United we want to provide you with the best quality possible. We encourage you to use your pieces for a long time, and to treat them with care. Fashion trends are fun, but consider how much wear you will get out of the garment you are about to purchase. Be mindful when you shop: buying fewer items of a higher quality is the most sustainable choice.


The clothing that we sell is the product of designers that truly interest us. The story of the designers, the way it is produced, their future aspirations. These things fuel our engine to have YDU and this is exactly what motivates us to go further than simply selling the product.  

We want to share the experiences of the designers and discuss topics of entrepreneurship in the creative industry. Knowing that this industry has a lot of similarities with other niches, but is in so many ways very different.

The conflict between your creative passion and the commercial need to make money. These stories are endlessly interesting and we have already experienced so many that we are trying to decide how to share them.

Here at Young Designers United, we want to offer an opportunity to designers, share experience and expertise and collectively unite through our curated creative platform.

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