Josje Bruijn

Minimalistic shapes combined with an eye for detail and careful finishing


A fashion brand established in Utrecht. Minimalistic shapes combined with an eye for detail and careful finishing, ensure a design that is both wearable and timeless. The simplicity of the designs and the usage of beautiful rich fabrics are key.

During the design process, she aims to combine clean graphical patterns and details with the organic shapes of the human body. In addition to making a beautiful timeless product, she takes into account the degree of sustainability. That’s why remnant fabrics are used for production, either in her own atelier or within production companies in Europe. 
All items are designed by designer and founder Josje Bruijn.
Josje Bruijn graduated as a Fashion designer from the Hogeschool voor de Kunsten in Utrecht. Throughout the past years, she has gained experience in various companies and disciplines in fashion, in Utrecht, Amsterdam, and Berlin.

The concept of YDU has a focus on independent design. Always searching for new and emerging designers that want to establish and develop themselves.

At YDU you can shop for unique pieces with a story.

Contact Us

Keizersgracht 447, 1017 DK Amsterdam

(+31) 020 626 9191