-In the moment-

In Japanese RAIBU means ‘in the moment’, and in this moment women across the world are feeling their power, embracing their creativity and expressing their uniqueness like never before. The RAIBU label is a reflection of this exciting time as it features original and distinctive pieces that escape the boundaries of the mainstream brands.

Founder and creative director, Sau-Han Wong travels throughout Europe and Asia taking inspiration from Scandinavian, Japanese and especially South Korean design styles, to create a unique fashion label. The result is a minimalistic and serene look with a surprising twist.

“I was born with a strong sense of wanderlust and RAIBU is greatly influenced by the creativity and culture I experience when I travel. No matter where I visit I’m always impressed by the different ways womanhood is expressed and that is exactly the essence of RAIBU the fashion label. Let us celebrate ourselves every moment.”

The items are produced on a small scale in both South Korea and in our Amsterdam based studio.


The concept of YDU has a focus on independent design. Always searching for new and emerging designers that want to establish and develop themselves.

At YDU you can shop for unique pieces with a story.

Contact Us

Keizersgracht 447, 1017 DK Amsterdam

(+31) 020 626 9191